BEAUTY NEW YORK
October 17-18
Shops at the Oculus
ABOUT BEAUTY NEW YORK
Step into the beating heart of the mecca of Beauty: New York City. This two-day, high-energy activation will transform the Shops at the Oculus inside Westfield World Trade Center into a living, breathing playground of Beauty. Beauty New York is more than an event — it’s a cultural takeover, a playground for the beauty-obsessed, and your front-row seat to what’s next.
For Beauty lovers, trendsetters, creators, or curious explorers there is room for everyone at Beauty New York.
EARLY ACCESS TICKETS ON SALE NOW
Early access tickets are limited—snag your spot to lock in special perks and the best pricing! Review Ticket packages here.
What to Expect
Try, test, and discover the latest innovations from the biggest names and rising stars.
Dive into beauty like never before with live sessions led by top artists and industry experts—from artistry techniques to behind-the-scenes insights on building a brand or discovering careers in beauty.
Get personalized tips, touch-ups, and trend previews from top artists and insiders.
Discover and sample products from our favorite beauty brands! Enjoy exclusive access to top picks, try before you buy, and find your new must-haves.
Be inspired by immersive installations and creative showcases – no selling, just pure beauty experience.
Join the energy as beauty, culture, and community collide at one of NYC’s most iconic downtown venues.
OFFICIAL PARTNERS
Beauty New York is excited to welcome these beauty brands and sponsors as Official Partners for the inaugural event. Stay tuned for more as we continue to announce them.
TICKET packages
Find the beauty experience that fits your style—whether you’re ready to indulge in all-out luxury or just want to explore everything the event has to offer. No matter which tier you choose, get ready to glow your way through a day of beauty, inspiration, and unforgettable moments.
Tickets are now on sale! Lock in early access pricing while supply lasts!
PLATINUM VIP
- VIP Gift Bag
full-size products, valued at over $1,000 - 1 hour early entry
- Exclusive VIP Lounge access
- Sampling opportunities from more than 40 brands
- Advance notice to register for our limited capacity masterclasses (additional cost)
Full Price $450 after 9/1
GOLD
- Premium Gift Bag
full-size products, valued at over $500 - Sampling opportunities from more than 40 brands
- Event access for chosen session
Full Price $250 after 9/1
SILVER
- Sampling opportunities from more than 40 brands
- Event access for chosen session
MASTERCLASSES
Coming soon!
A BRAND INTERESTED IN JOINING?
Join the iconic Beauty celebration! Be one of the inaugural brands of Beauty New York, and get the unique opportunity to engage direction with your consumer. Beauty New York offers unmatched visibility, turning awareness into momentum.
Don't miss your chance! August 8th is the final day to secure your brand's activation!
Kick-off the holiday selling period by driving consumers back to retail & e-comm to purchase. Directly connect the activation to sales growth during the holiday season.
Build and nurture your community in-person. Position your brand as a cornerstone of Beauty New York.
Exposure to 400,000 daily commuters at the iconic downtown NYC venue
Capture Media and influencer attention. Be part of the buzz of the inaugural event
Be part of the conversation leading the beauty industry forward
Copyright © 2025. All rights reserved. USA Beauty, LLC