BEAUTY NEW YORK
October 17-18
World Trade Center Oculus
ABOUT BEAUTY NEW YORK
Step into the beating heart of the mecca of Beauty: New York City. This two-day, high-energy activation will transform the World Trade Center Oculus into a living, breathing playground of Beauty. Beauty New York is more than an event — it’s a cultural takeover, a playground for the beauty-obsessed, and your front-row seat to what’s next.
For Beauty lovers, trendsetters, creators, or curious explorers there is room for everyone at Beauty New York.
View Event Location & Hours >>
October 17, 2025
Session 1 VIP Platinum Early Entry: 1pm – 2pm
Session 1: 2pm – 4pm
Session 2 VIP Platinum Early Entry: 4pm – 5pm
Session 2: 5pm – 7pm
October 18, 2025
Session 1 VIP Platinum Early Entry: 9am – 10am
Session 1: 10am – 12pm
Session 2 VIP Platinum Early Entry: 12pm – 1pm
Session 2: 1pm – 3pm
Session 3 VIP Platinum Early Entry: 3pm – 4pm
Session 3: 4pm – 6pm
TICKETS ON SALE NOW
Tickets are limited—snag your spot to lock in special perks and the best pricing! Review Ticket packages here.
What to Expect
Try, test, and discover the latest innovations from the biggest names and rising stars.
Dive into beauty like never before with live sessions led by top artists and industry experts—from artistry techniques to behind-the-scenes insights on building a brand or discovering careers in beauty.
Get personalized tips, touch-ups, and trend previews from top artists and insiders.
Discover and sample products from our favorite beauty brands! Enjoy exclusive access to top picks, try before you buy, and find your new must-haves.
Be inspired by immersive installations and creative showcases – no selling, just pure beauty experience.
Join the energy as beauty, culture, and community collide at one of NYC’s most iconic downtown venues, the World Trade Center Oculus.
OFFICIAL BRANDS & PARTNERS
Beauty New York is excited to welcome these beauty brands and sponsors as official partners for the inaugural event.
TICKET packages
Find the beauty experience that fits your style—whether you’re ready to indulge in all-out luxury or just want to explore everything the event has to offer. No matter which tier you choose, get ready to glow your way through a day of beauty, inspiration, and unforgettable moments.
Tickets are limited – snag your spot now while supply lasts!
PLATINUM VIP
- VIP Gift Bag
full-size products, valued at over $1,000, from brands like Naturium, 7 Virtues, Biossance, Medik8, Inkey List, Grown Alchemist and more! - 1 hour early entry
- Sampling opportunities from dozens of brands
- Advance notice to register for our limited capacity masterclasses
GOLD
- Premium Gift Bag
full-size products, valued at over $500, from brands like Naturium, 7 Virtues, Biossance, Medik8, Inkey List, Grown Alchemist and more! - Sampling opportunities from dozens of brands
- Event access for chosen session
SILVER
- Sampling opportunities from dozens of brands
- Event access for chosen session
MASTERCLASSES
Hey beauty lovers! MasterClasses at Beauty New York are bringing you expert-led sessions that showcase both the art of beauty AND the business behind it with two pillars: Artistry and Industry.
Artistry MasterClasses are designed to empower you and your own beauty routine with tips, tricks and insights.
Industry MasterClasses will inspire a new generation of beauty business leaders, by pulling back the curtain on the industry to show you the full spectrum of what beauty is — including the careers, innovation, and business that drive this industry.
MasterClass Schedule Coming Soon!
ARTISTRY
Scott barnes
Celebrity Makeup Artist
Flawless Camera-ready Makeup
INDUSTRY
CEW
Cosmetics Executive Women
Breaking In & Moving Up: Careers in Beauty
ARTISTRY
dr. dennis gross
Co-Founder, Dr. Dennis Gross Skincare
Session Title
ARTISTRY
RMS BEAUTY
with Brittany Bruce
Session Title
Presented by Beauty Matter
scott barnes
Celebrity Makeup Artist
Saturday, October 18 | 4pm - 5pm
Step inside the artistry of celebrity makeup legend Scott Barnes as he teaches his signature techniques for creating flawless, camera-ready beauty. In this masterclass, Scott demonstrates his approach to skin preparation, ensuring a perfected base that glows from within, followed by his world-renowned contour and highlight techniques that sculpt and define the face. He then brings it all together with his iconic Snatural™ look—his trademarked style of natural, effortless glam that has graced countless red carpets and magazine covers.
A BRAND INTERESTED IN JOINING?
Join the iconic Beauty celebration! Be one of the inaugural brands of Beauty New York, and get the unique opportunity to engage direction with your consumer. Beauty New York offers unmatched visibility, turning awareness into momentum.
Kick-off the holiday selling period by driving consumers back to retail & e-comm to purchase. Directly connect the activation to sales growth during the holiday season.
Build and nurture your community in-person. Position your brand as a cornerstone of Beauty New York.
Exposure to 400,000 daily commuters at the World Trade Center Oculus
Capture Media and influencer attention. Be part of the buzz of the inaugural event
Be part of the conversation leading the beauty industry forward
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