BEAUTY NEW YORK
2026 Dates Coming Soon
New York City
ABOUT BEAUTY NEW YORK
Step into the beating heart of the mecca of Beauty: New York City. This two-day, high-energy activation will transform the World Trade Center Oculus into a living, breathing playground of Beauty. Beauty New York is more than an event — it’s a cultural takeover, a playground for the beauty-obsessed, and your front-row seat to what’s next.
For Beauty lovers, trendsetters, creators, or curious explorers there is room for everyone at Beauty New York.
UNTIL NEXT TIME
Thank you to everyone who made the inaugural Beauty New York unforgettable! Stay tuned for updates on future events.
What to Expect
Try, test, and discover the latest innovations from the biggest names and rising stars.
Dive into beauty like never before with live sessions led by top artists and industry experts—from artistry techniques to behind-the-scenes insights on building a brand or discovering careers in beauty.
Get personalized tips, touch-ups, and trend previews from top artists and insiders.
Discover and sample products from our favorite beauty brands! Enjoy exclusive access to top picks, try before you buy, and find your new must-haves.
Be inspired by immersive installations and creative showcases – no selling, just pure beauty experience.
Join the energy as beauty, culture, and community collide at one of NYC’s most iconic downtown venues, the World Trade Center Oculus.
OFFICIAL BRANDS & PARTNERS
TICKET packages
Find the beauty experience that fits your style—whether you’re ready to indulge in all-out luxury or just want to explore everything the event has to offer. No matter which tier you choose, get ready to glow your way through a day of beauty, inspiration, and unforgettable moments.
Tickets are limited – snag your spot now while supply lasts!
PLATINUM VIP
For the Beauty Aficionado
- VIP Gift Bag
full-size products, valued at over $1,000, from brands like Naturium, 7 Virtues, Biossance, Medik8, Inkey List, Grown Alchemist and more! - 1 hour early entry
- Sampling opportunities from dozens of brands
- A complimentary MasterClass
GOLD
For the Beauty Lover Seeking Value
- Premium Gift Bag
full-size products, valued at over $500 - Sampling opportunities from dozens of brands
- Event access for chosen session
- A complimentary MasterClass
SILVER
For Beauties Wanting to Explore
- Sampling opportunities from dozens of brands
- Event access for chosen session
- Access to register for MasterClasses, $25 each
MASTERCLASSES
ARTISTRY
SCOTT BARNES
Celebrity Makeup Artist
October 18 | 4 pm
INDUSTRY
CEW
Cosmetics Executive Women
October 17 | 3 pm
ARTISTRY
CARRIE GROSS
Co-Founder & Chief Creative Officer, Dr. Dennis Gross
October 17 | 5 pm
ARTISTRY
CAITLIN GREY
Founder & CEO, Pure Light Botanical Beauty
October 18 | 5 pm
ARTISTRY
BRITTANY BRUCE
Professional Makeup Artist, RMS Beauty
October 17 | 6 pm
ARTISTRY
JASON SMALL
Celebrity Hairstylist, Trichologist & Co-Founder, Arey
October 18 | 11 am
ARTISTRY
CHLOE GRACE BALTIMORE
Makeup Artist & Educator
October 18 | 10 am
ARTISTRY
CHRIS COLON
Professional Makeup Artist
October 18 | 1 pm
INDUSTRY
LESLIE ANN HALL
Beauty Marketing Expert & CEO, Iced Media and Haut Drops
October 17 | 2 pm
A BRAND INTERESTED IN JOINING?
Join the iconic Beauty celebration! Be one of the inaugural brands of Beauty New York, and get the unique opportunity to engage direction with your consumer. Beauty New York offers unmatched visibility, turning awareness into momentum.
Kick-off the holiday selling period by driving consumers back to retail & e-comm to purchase. Directly connect the activation to sales growth during the holiday season.
Build and nurture your community in-person. Position your brand as a cornerstone of Beauty New York.
Exposure to 400,000 daily commuters at the World Trade Center Oculus
Capture Media and influencer attention. Be part of the buzz of the inaugural event
Be part of the conversation leading the beauty industry forward
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