2026 Dates Coming Soon
New York City
Step into the beating heart of the mecca of Beauty: New York City. This two-day, high-energy activation will transform the World Trade Center Oculus into a living, breathing playground of Beauty. Beauty New York is more than an event — it’s a cultural takeover, a playground for the beauty-obsessed, and your front-row seat to what’s next.
For Beauty lovers, trendsetters, creators, or curious explorers there is room for everyone at Beauty New York.
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Discover all that awaits you at Beauty New York.
Try, test, and discover the latest innovations from the biggest names and rising stars.
Get personalized tips, touch-ups, and trend previews from top artists and insiders.
Be inspired by immersive installations and creative showcases – no selling, just pure beauty experience.
Dive into beauty like never before with live sessions led by top artists and industry experts—from artistry techniques to behind-the-scenes insights on building a brand or discovering careers in beauty.
Discover and sample products from our favorite beauty brands! Enjoy exclusive access to top picks, try before you buy, and find your new must-haves.
Join the energy as beauty, culture, and community collide at one of NYC’s most iconic downtown venues, the World Trade Center Oculus.
Beauty New York is excited to welcome these beauty brands and sponsors as official partners for the inaugural event.
Hey beauty lovers! MasterClasses at Beauty New York are bringing you expert-led sessions that showcase both the art of beauty AND the business behind it with two pillars: Artistry – empowering you and your beauty routine, and Industry – inspiring a new generation of beauty leaders.